Once Upon a Future — Thanh Ly — Creative // Art Director

THANH LYCreative // Art Director

ONCE UPON A FUTURE

GE
Art Direction
2024

PRESS
AdAge / AgencySpy / Little Black Book / NPR / Patch / TimeOut

AGENCY Giant Spoon
DRONE SHOW Sky Elements

ROLE Associate Creative Director, Art
ASSOCIATE CREATIVE DIRECTOR, COPY Tommy Dudley
ASSOCIATE DESIGN DIRECTOR, EXPERIENTIAL Eric Zhou
EXECUTIVE CREATIVE DIRECTOR Monica Herman
CHIEF CREATIVE OFFICER Ian Grody
EXECUTIVE PRODUCER Haley Madsen
EXPERIENTIAL PRODUCER Savannah Griffith
VP, BUSINESS DIRECTOR Victoria Sobel
ASSOCIATE ACCOUNT DIRECTOR Alex Mogil Cooke
VP, CONTENT PRODUCTION Jason Lau

GE split into 3 companies, and we wanted to tell the most imaginative story ever told.

As night fell on April 1st and 2nd, we inspired this generation and the next with a global storytelling experience that has everyone dreaming of a future shaped by GE HealthCare, GE Vernova and GE Aerospace. Built as a mixed-media spectacle and featuring an accompanying written narrative, we combined drones and built scenic to tell a first-of-its-kind story in New York City and Bangaluru, India.

Additionally, to embody the progress of GE Vernova and GE Aerospace, we divided the NYSE banner to show the different perspectives and shared visions of both companies and took over a Times Square billboard to show 2 parts of a new GE.

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