Take the Leap — Thanh Ly — Creative // Art Director

THANH LYCreative // Art Director

TAKE THE LEAP

Stags’ Leap Winery
Art Direction
2021-2022

HONOREE / 2022 Webby Awards / Advertising, Media & PR
Augmented Reality

AUDIENCE HONOR / 2022 Shorty Awards / Wine, Beer & Spirits, Augmented Reality, Immersive
AGENCY Annex88

ROLE Associate Creative Director, Art
ASSOCIATE CREATIVE DIRECTOR, COPY Derek Peet
CREATIVE DIRECTOR Reginald Van Nurden
EXECUTIVE CREATIVE DIRECTOR Florent Imbert
SENIOR PRODUCER James Elio
PRODUCTION / 2021 Rezonate
PRODUCTION / 2022 TA\VO STUDIO

Stags are natural explorers. They hate feeling trapped and are always ready to leap to their next opportunity.

Using the blank space on the label of Stags’ Leap as a metaphor for how the world itself is a blank canvas, our stag will leap from the label into many new worlds and opportunities yearning to be explored.

2022

2021

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