THANH LYCreative // Art Director

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THE RECEIPT  
Walmart
Art Direction / Social
2017


BRONZE / 2017 Cannes Lions / Promo & Activation Lion
7X SHORTLIST / 2017 Cannes Lions
SHORTLIST / 2017 Clio Awards / Innovation

AGENCY Saatchi & Saatchi New York

ROLE Junior Art Director
JUNIOR COPYWRITER Derek Peet
ART DIRECTOR Alex Braxton
COPYWRITER Brent Shriver
EXECUTIVE CREATIVE DIRECTOR Mike Pierantozzi
EXECUTIVE CREATIVE DIRECTOR Wayne Best
CHIEF CREATIVE OFFICER Javier Campopiano
SOCIAL DESIGNER Spencer Larson
HEAD OF DESIGN Blake Enting
PROJECT MANAGER Natasha Graham
SENIOR PROJECT MANAGER Terea Shaffer
ACCOUNT EXECUTIVE Jessie Shapiro
ACCOUNT SUPERVISOR Marina Recalde
DIGITAL ACCOUNT DIRECTOR Kate Owens
SENIOR ACCOUNT DIRECTOR Angela Brown
DIGITAL PRODUCER Aliaksandra Shvedava
PRODUCER Zamile Vilakazi
PRODUCER Danica Rosen
EXECUTIVE PRODUCER Emily Green
HEAD OF PRODUCTION John Doris
DIGITAL STRATEGIST Sara Murali
GROUP PLANNING DIRECTOR Amber Hahn
EVP, DIRECTOR OF ENGAGEMENT STRATEGY Karen Kraut
CHIEF STRATEGY OFFICER Wanda Pogue

As a sponsor of the 89th Academy Awards, Walmart wanted to show that every receipt tells a story. We turned 3 60-second commercial slots into an opportunity for 4 directors to create short films based off of a single receipt with 6 items, as a way to celebrate creativity and the craft of film during the biggest night of the movie industry.

We created a robust social strategy, where on the night of the Oscars, we took the opportunity to interact with the audience and prepared replies for a variety of reactions to the films.














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