Compromise Nothing — Thanh Ly — Creative // Art Director

THANH LYCreative // Art Director

COMPROMISE NOTHING

Lucid
Art Direction
2024

PRESS
AdAge / Little Black Book / Roastbrief

AGENCY Giant Spoon

ROLE Associate Creative Director, Art
ASSOCIATE CREATIVE DIRECTOR, COPY Tommy Dudley
CREATIVE DIRECTOR Lexi Rodriguez
CHIEF CREATIVE OFFICER Ian Grody
VP, CONTENT PRODUCTION Jason Lau
PRODUCER Trey Horvath
POST PRODUCERS Matthew Silverman, Josh Wagner
VP, GROUP ACCOUNT DIRECTOR Jamie Simms
ACCOUNT DIRECTOR Miranda Estrella
ACCOUNT MANAGERS Gabby Finkel, Audrey Gray
CHIEF TRANSFORMATION OFFICER Corbin Brown
GROUP DIRECTOR, SOCIAL STRATEGY Holly Stair
SENIOR CREATIVES Mariah Colon, Nicole Rudden

DIRECTORS rubberband.
PRODUCTION COMPANY Smuggler
PHOTOGRAPHER Chris Noltekuhlmann
POST Cabin Edit Company, Trafik, ArtJail
ARCHIVAL The Director Studio
MUSIC/MIX Caya Music and Sound, Eleven Sound

Every act of defiance starts with a refusal to compromise.

With the Lucid Air as our protagonist and driving force, we celebrate the brave, bold, and the few who, like Lucid, refuse to settle. The question isn’t, ‘Why did the best EV?” It’s “Why not build the best damn car?”

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