Adidas x Coca-Cola
Art Direction
2026
Art Direction
2026
Brands Untapped / Campaign Live / DSCENE / Highsnobiety / House of Heat / Hypebeast / Marketing Edge / SNEAKER.DE / Sneaker News / SNKRDUNK / YOMZANSI
AGENCY Ogilvy
ROLE Creative Director, Art
CREATIVE DIRECTOR, COPY Tommy Dudley
GROUP CREATIVE DIRECTOR Jonathan Yurek
GROUP CREATIVE DIRECTOR Pete Nordstrom
CHIEF CREATIVE OFFICER, NY & NA Guillermo Vega
DESIGN DIRECTOR Devin Arden
EXECUTIVE PRODUCER Karen McKibben, Suzanne Crowe
GROUP EXECUTIVE PRODUCER Bronwen Lonsdale
GLOBAL CATEGORY LEAD Jonathan Gibson
DIRECTOR, PROJECT MANAGEMENT Kristi Vourderis
PROGRAM MANAGER Brandon Thompson
DIRECTOR Max Siedentopf
PRODUCTION COMPANY Magna Studios, Story
DOP Matthew Ballard
DIRECTOR OF PRODUCTION Clark Farrell
EXECUTIVE PRODUCERS Nick Fuller, Kelly Martin
PRODUCER Francesco Rizzo
PHOTOGRAPHER Dorian Ulysses Lopez Macias
STYLIST Ricardo Arenas V
POST Work Editorial (Editor: Theo Mercado), Royal Muster (Colorist: Mikey Pehanich)
COMPOSER Joaquin Pastor
MIX Sonic Union
Two iconic brands in two completely different lanes, each blazing their own timeless legacy. But underneath it all, they’re powered by the same truth: authenticity.
For the 2026 FIFA World Cup, Adidas x Coca-Cola designed a collection that showcases how being Original is the most Real thing you can be. To bring that spirit to life, we gathered real football fans to wear the collection as they wait to head to the first game of the tournament in Mexico City, a journey that blends people from all over to come together.
We first teased the collection with the help of a true Original: Lamine Yamal.
Then, ahead of the opening match in Mexico City, the campaign came to life with the launch of the film, photography, and collection, worn and styled by the Real Originals.