IT’S THAT FRESH
Sprite
Art Direction
2026



AGENCY Ogilvy

ROLE
Creative Director, Art
CREATIVE DIRECTOR, COPY
Tommy Dudley
GROUP CREATIVE DIRECTOR
Nick Howard
GROUP CREATIVE DIRECTOR
Nick Stoner
CHIEF CREATIVE OFFICER, NY & NA
Guillermo Vega
EXECUTIVE PRODUCER
Chloe Heller
GROUP EXECUTIVE PRODUCER
Bronwen Lonsdale
BUSINESS DIRECTOR
Nick Wachs
CLIENT PARTNER
Nicky Beckett
GLOBAL CATEGORY LEAD
Ian Gough
DELIVERY DIRECTOR
Rhoanne Flanagan
GROUP STRATEGY DIRECTOR
James Hall

DIRECTOR
Max Siedentopf
PRODUCTION COMPANY
Division
DOP
Mauro Chiarello
EXECUTIVE PRODUCER
Smith
POST
Cabin Edit Company (Amber Saunders), Electric Theatre Collective, Royal Muster (Mikey Pehanich)

Summer is a hot time with many (sold out) events surrounding it, but that doesn’t stop everyone. The ones who make things happen don't take 'sold out' for an answer. They stay cool, do things a little differently, and crack open an ice-cold Sprite. Summer belongs to those who refuse to sit it out. They’re the real VIPs.

Some take summer as it is, some drink Sprite. It’s That Fresh.