HBO
Art Direction
2022
Art Direction
2022
100+ PRESS HITS INCLUDING:
Adweek / Gizmodo / Hi-Def Ninja / Hollywood Reporter / The Knockturnal / LA Times / San Diego Union-Tribune / Screenrant / Syfy
AGENCY Giant Spoon
ROLE Associate Creative Director, Art
ASSOCIATE CREATIVE DIRECTOR, COPY Tommy Dudley
ASSOCIATE DESIGN DIRECTOR, EXPERIENTIAL Kristina Soteri
ASSOCIATE DESIGN DIRECTOR, SPECIALITY Eric Zhou
GROUP CREATIVE DIRECTOR Monica Herman
CREATIVE DIRECTOR Katie Honig
EXECUTIVE CREATIVE DIRECTOR Ian Grody
VP, EXPERIENTIAL PRODUCTION Margaret Morici
SENIOR PRODUCER Haley Madsen
PRODUCER Hazel Encarnacion
PRODUCTION COORDINATOR Miranda Harrison
SENIOR BUSINESS DIRECTOR Victoria Sobel
SENIOR ACCOUNT MANAGER Anya Markowitz
VP, CONTENT PRODUCTION Jason Lau
SENIOR CONTENT PRODUCER Devin Glass
CONTENT PHOTOGRAPHER Dylan Makar
With 40+ actors, 40+ hand-painted dragon eggs, 100+ pages of scripting, characters, background, and story, this ambitious project was at complete capacity every day less than 2 hours after opening up.
Attendees will be guided through a ceremonial dragon hatching experience. Walking in a Targaryen’s footsteps, each person will step from our world into the sights and sounds of King’s Landing, interacting with people of the city, selecting their own dragon egg, and bravely demonstrating they are worthy of a bond with a dragon. From the caverns of Dragonstone to the magnificent Red Keep, guests will be ushered by a designated Dragonkeeper through seven dynamic phases, encountering special interactions, and sound sensory elements Powered by Bose, on their journey.
The experience starts right before you enter, where you interact with merchants, outdoor musicians, and the City Watch of King’s Landing. Merchants convince you to look at their textiles, metalwork, and goods from Drone, while a pickpocket walks around attempting to grab a few items from them (and sometimes, even attempt to fight the City Watch).